
Image: alliedwallet.com
Andy Khawaja, the founder and CEO of Allied Wallet, is an accomplished entrepreneur who has managed his company through substantial growth. Under Andy Khawaja’s leadership, Allied Wallet won The M&A Advisor’s award for Best Transactions Processing Platform in 2018.
Recently, Allied Wallet announced that it has expanded its payment options in Italy to include MyBank, SEQR, Trustly,and Klarna, to better serve the country’s rapidly growing e-commerce market. With a large appetite for luxury goods but a low rate of credit card ownership, Italians use services like Trustly, MyBank, and SEQR to conveniently and securely pay for purchases with their bank accounts. Another popular alternative payment option, Klarna receives payments from users and in turn pays the online store.
Italy is one of Western Europe’s fastest growing e-commerce markets. Fashion goods are the leading online consumer product in Italy, with electronics and media coming in second. With around 19 million online shoppers currently, the country is expected to reach €28.8 billion ($32.6 billion) in e-commerce transactions by 2022.