Prominent e-commerce entrepreneur Andy Khawaja serves as the CEO of the global payment processing company Allied Wallet. Named an Iconic Figure in Finance by CEO Monthly magazine, Andy Khawaja also earned a spot on the Forbes Finance Council, an invitation-only organization for successful executives in the fields of accounting, financial planning, and wealth management.

As a member of the Forbes Finance Council, Mr. Khawaja recently published an article about strategies for companies to better serve global clients. The article included several communication tips and branding tips from the author’s experience in the field of international e-commerce.

First, companies should consider increasing the global reach of their websites with translation functions, alternate currency symbols, and the use of various countries’ flags. In addition, companies should leverage their social media accounts to reach customers in other countries.

International social media outreach strategies include connecting with people or companies in other countries through posts, comments, and friend requests and hiring social media influencers in other countries as brand ambassadors to publicize the business. Also, writing posts or website content in regional slang and referencing local events or culture can help companies resonate with customers in their target area.