Category Archives: Business

Website and Social Media Strategies to Grow a Global Customer Base

Andy Khawaja photo
Andy Khawaja

Prominent e-commerce entrepreneur Andy Khawaja serves as the CEO of the global payment processing company Allied Wallet. Named an Iconic Figure in Finance by CEO Monthly magazine, Andy Khawaja also earned a spot on the Forbes Finance Council, an invitation-only organization for successful executives in the fields of accounting, financial planning, and wealth management.

As a member of the Forbes Finance Council, Mr. Khawaja recently published an article about strategies for companies to better serve global clients. The article included several communication tips and branding tips from the author’s experience in the field of international e-commerce.

First, companies should consider increasing the global reach of their websites with translation functions, alternate currency symbols, and the use of various countries’ flags. In addition, companies should leverage their social media accounts to reach customers in other countries.

International social media outreach strategies include connecting with people or companies in other countries through posts, comments, and friend requests and hiring social media influencers in other countries as brand ambassadors to publicize the business. Also, writing posts or website content in regional slang and referencing local events or culture can help companies resonate with customers in their target area.

Traits of a Successful Chief Executive Officer

 

Acquisition International Awards Outstanding Businesses

Internationally recognized entrepreneur Andy Khawaja serves as chief executive officer of Allied Wallet, a payment services company that provides innovative payment processing approaches for online merchants. Under the leadership of Andy Khawaja, Allied Wallet has been recognized by Acquisition International as the Best Transactions Processing M&A Awardee in 2018.

A monthly magazine, Acquisition International (AI) aims to provide information, entertainment, influence, and a platform to introduce global corporate conversation. With over 100,000 readers from different parts of the world, AI honors businesses that conduct huge deals that significantly change and impact the course and direction of the business world. The award focuses on those who identify, coordinate, and complete the business deals and perform the roles essential in those transactions.

To gather nominees, AI’s subscribers, online visitors, social media followers, and customers fill out an online nomination form to name their nominees for the award. Nominations for one’s own firm or colleague from within their company, as well as third-party businesses, are also accepted. Nominees then submit materials and supporting evidence, signifying their acceptance of the nomination. AI’s research team assesses all information submitted, gathers more information independently, and makes its final judgment according to various criteria such as client dedication, innovation, online reputation, and business growth and performance. AI then formally announces the winners through its website and magazine. Winners can choose to make their recognitions public via their own channels.